A couple of weeks ago I posted about the creation of the National Hydration council in the UK, an industry group [supply your own opinion on industry groups] for promoting bottled water.
Today, Brand Republic reports that this new group may be causing some trouble in the world of beverage industry groups.
A little drama can be good sometimes.
Showing posts with label Natural Hydration Council. Show all posts
Showing posts with label Natural Hydration Council. Show all posts
Wednesday, September 17, 2008
Saturday, September 6, 2008
Launch of and Industry Lobby Group - The Natural Hydration Council
PRWeek reports:
"Nestle Waters, Danone and Highland Spring have joined together to launch a new association to lobby on behalf of the bottled water industry.
The Natural Hydration Council (NHC) was launched this week to research and promote the environmental, health and other sustainable benefits of natural bottled water."
"Danone Waters UK & Ireland MD Nick Krzyzaniak said: 'The role of the NHC is to provide consumers with an informed choice on the health and sustainability aspects of naturally sourced water.'"
This sounds like it will be a good non-bias source of information.
NHC's site.
"Nestle Waters, Danone and Highland Spring have joined together to launch a new association to lobby on behalf of the bottled water industry.
The Natural Hydration Council (NHC) was launched this week to research and promote the environmental, health and other sustainable benefits of natural bottled water."
"Danone Waters UK & Ireland MD Nick Krzyzaniak said: 'The role of the NHC is to provide consumers with an informed choice on the health and sustainability aspects of naturally sourced water.'"
This sounds like it will be a good non-bias source of information.
NHC's site.
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