PRWeek reports:
"Nestle Waters, Danone and Highland Spring have joined together to launch a new association to lobby on behalf of the bottled water industry.
The Natural Hydration Council (NHC) was launched this week to research and promote the environmental, health and other sustainable benefits of natural bottled water."
"Danone Waters UK & Ireland MD Nick Krzyzaniak said: 'The role of the NHC is to provide consumers with an informed choice on the health and sustainability aspects of naturally sourced water.'"
This sounds like it will be a good non-bias source of information.
NHC's site.
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